Shopify Development Services for Higher Conversion Rate

#Global 1 Shopify PPC Services To Increase 6X Sales

We conduct thorough research to understand your business objectives and identify your ICPs, helping to craft high-converting creative ads aligned with your targets. Our Shopify PPC services don’t just stop after posting ads on various platforms, we implement regular audits and retarget funnels to re-engage leads and reduce CAC effectively.

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Our Shopify PPC Management Services

We specialize in creating custom PPC strategies to scale your Shopify store and drive growth. Profidoo’ ultimate goal is to help reach the right audience, boost conversions, and establish your brand in the market. With data-driven insights and industry best practices, we focus on maximizing your return on ad spend (ROAS) while optimizing campaigns for continuous performance improvement.

We perform comprehensive keyword research to identify high-converting, long-tail and short-tail keywords tailored to your Shopify store. After a thorough analysis of industry trends, search volume, and customer intent, we pinpoint the best keywords for the campaigns. With ongoing keyword optimization, we maximize the effectiveness of your campaigns and ensure conversions.

Our creative team designs visually engaging, conversion-focused ads tailored to your brand and audience. The designs are optimized for all platforms, ensuring they’re mobile-friendly and compelling. We conduct A/B testing to refine copy, visuals, and calls to action, guaranteeing we deliver the best-performing ads.

We implement remarketing strategies to re-engage visitors who have interacted with your store but haven’t converted yet. This ensures an increase in the chances of turning them into paying customers. Our remarketing campaigns remind users of abandoned carts, viewed products, and uncompleted checkouts. In addition, we use dynamic ads to show personalized offers or products based on user behavior. This helps bring prospects back and significantly boosts conversions.

Our Shopify PPC strategy involves running well-structured campaigns across multiple channels, including Google Ads, Facebook, and Instagram. We use a mix of search, shopping, and display ads to target high-intent customers at different stages of the buying process. Maximize click-through rates (CTR) and return on ad spend (ROAS) by focusing on continuous optimization to adjust bids, refine targeting, and improve ad performance. With our multi-channel approach, we ensure your brand gets the visibility and traffic it needs to scale.

Shopify Development Service Process

Defining Campaign Goals

We define campaign goals that align with your business objectives. When you aim to extend the business and increase brand awareness, then our strategy focuses on creating compelling ad copies and leveraging high-intent platforms to reach a wide range of audiences.

Identifying ICP

We utilize the existing customer data to determine demographics, purchase behaviour, and other preferences to know your ICP. It ensures the tailored campaigns and messaging reach the right people according to their needs.

Market Segmentation

We use demographic, behavioural and other data to create market segments, which helps in creating targeted campaigns and maximizing engagement and sales volume.

Competitor Analysis

Once you have the right keywords, it’s essential to map them effectively within your site architecture. This allows you to create multiple content hubs that establish connections between pillar and cluster pages. A well-structured architecture is the foundation of building topical authority, ensuring your content ranks higher and attracts relevant traffic.

Keyword Research

On-page optimization fine-tunes every element on your website to maximize its SEO potential. We optimize meta titles, descriptions, headings, and image alt text, ensuring proper keyword placement without compromising readability. Additionally, we improve internal linking, fix canonical issues, and enhance overall user engagement metrics to boost rankings.

Ad Copy Development

We optimize essential HTML meta tags, such as Title, Description, Header, URL, Subheadings, and Content. By integrating focus and semantic keywords, our SEO team ensures that your pages are both user-friendly and search-engine optimized. We also optimize for mobile-first indexing by using responsive design principles and ensuring mobile compatibility with the Google Mobile-Friendly Test.

Landing Page Optimization

We address coverage issues, HTTP status code errors, and optimize page experience factors like Core Web Vitals, mobile usability, and resolve redirects, broken links, and more to ensure seamless crawling and indexing. Our primary goal is to fix underlying technical issues that improve website performance and SEO rankings.

Setting up Campaigns

We highly focus on acquiring high-authority backlinks from reputable fintech websites, financial blogs, and industry influencers. Our team plans for effective guest posts to be posted on authoritative Fintech platforms, increasing quality backlinks and authority.

Audience Targeting & Segmentation

Improve call-to-action (CTA) placement, design, and messaging to align with user intent and increase the chances of conversion. Make data-driven decisions and experiment continuously to optimize SEO strategies.

Ad Extensions

We use Google Search Console, Google Analytics, and Looker Studio are powerful free tools that effectively help SEO managers analyze data. After analyzing, we pinpoint the high-performing and underperforming web pages and keywords, then rework them to drive better results.

Retargeting & Remarketing

Using the collected data, we conduct A/B testing and multivariate experiments across selected web pages in multiple phases. This iterative approach enables us to uncover the most effective strategies to enhance user engagement and optimize conversion funnels, ensuring consistent growth in MQLs, SQLs, and revenue.

Performance Analysis

Using tools like Google Analytics and conversion tracking, we measure campaign effectiveness across key performance indicators KPIs, such as impressions, clicks, and conversions. Regular reports provide actionable insights for continuous improvement, ensuring your Shopify PPC campaigns deliver optimal results.

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Low CVR due to unoptimized landing page experience.
Incorrect or broad keyword targeting leads to low-quality traffic.
The inability to track KPIs effectively leads to missed optimization.
Managing PPC campaigns without expertise takes focus away from core business activities.
Inefficient targeting and bidding lead to poor ROAS.
Lack of clear campaign goals and structure can lead to wasted Budget and missed goals.

Access to industry-leading PPC tools and analytics, Optimized audience segmentation for higher conversion rates.
Data-driven strategies to optimize ad spend and improve ROAS.
Ongoing A/B testing and campaign tweaks for sustained growth.
Insights into competitor strategies to outperform them and high-converting, targeted ad copy for better engagement.
Precise tracking for data-driven decision-making and campaign refinement.

FAQs

What are the best platforms for running Shopify PPC campaigns?

Some of the best and most notable platforms for running Shopify PPC Campaigns are Google Ads, Facebook Ads, and LinkedIn Ads, and we also leverage social media platforms to reach audiences beyond targets. Our PPC team ensures to post the creatives on all the platforms to increase your brand awareness and continuously audit and optimize for better performance.

How does your team determine the right audiences for PPC campaigns?

We use in-depth audience research and tools like Google Analytics, Meta Audience Insights, and competitor analysis. Factors include demographics, purchase behaviors, location, and interests to ensure ads reach the most relevant shoppers.

How much should I budget for Shopify PPC?

The typical budget for Shopify PPC varies according to your industry, campaign goals, business size, and other objectives. Whether it is a small startup or an established business, we help you achieve your goals through strategic PPC ads at a reasonable budget.